Post-purchase solutions for eCommerce brands | Primis x Cogent2

Mel l July 28, 2025

Primis x Cogent2: A Partnership for Post-Purchase That Actually Works

Post-purchase solutions are essential for eCommerce brands that want to build loyalty and streamline operations. That’s why Primis and Cogent2 have teamed up—to help retailers deliver a seamless customer experience after the sale.

Every eCommerce brand wants to deliver a great experience. But here’s the truth no one talks about: things start falling apart after the checkout. Tracking turns generic, returns become complicated, integrations start to fail quietly in the background, and no one takes ownership of the mess that follows.

Primis powers the post-purchase layer for ambitious retail brands. From branded tracking to localised returns and flexible shipping infrastructure, we help brands create loyalty, not just labels. But when the stack behind the scenes is fragile, even the best post-purchase tech can’t perform at its best.

You need someone who can step in, fix the pipes, and make sure your operations actually run the way they should. That’s where Cogent2 comes in.

Why Cogent2?

Cogent2 is more than an integration agency. They work directly with high-growth brands to audit systems, advise on strategy, and provide hands-on leadership through their Fractional CTO and Tech Director services. This means embedding senior technical leaders inside your business to guide platform selection, optimise configuration, and make sure your entire stack is working for your team, not against it.

They’re not here to sell more software. They’re here to help brands get clarity on what’s needed, implement the right tools the right way, and support long-term scalability.

“Most retailers we work with aren’t broken, they’re just misaligned. They’ve got decent platforms, but the way they’re configured or connected is slowing everything down. That’s fixable, and it starts with clarity.”
David Wiltshire, Co-Founder of Cogent2 

Cogent2 focus where customers have multiple systems including Ecommerce, Warehouse & ERP’s like Netsuite, Dynamics, SAP, & Sage200 and are an official Patchworks Partner for iPaaS  

What We’re Solving Together

Primis and Cogent2 work together to make post-purchase a competitive advantage, but it goes deeper than that.

Together, we help brands:

Choose the right systems
Whether you’re comparing returns platforms, planning a new ERP, or exploring automation tools, Cogent2 helps map your stack and make confident decisions based on operational reality.

Fix configuration issues
Even the best software underperforms if it’s misconfigured. Cogent2 fine-tunes ERP, eCommerce, WMS, and integration layers to reduce friction, speed up processes, and improve data accuracy.

Embed technical leadership
With fractional CTOs and tech directors placed inside your business, Cogent2 doesn’t just consult, they lead. This ensures your stack evolves with your business.

Deliver better customer experiences
Primis powers proactive tracking, flexible returns, and cost-effective logistics. Cogent2 ensures those experiences are properly connected across systems, teams, and processes.

“We’ve seen brands spend six figures on front-end design, only to send a default carrier email after purchase. That disconnect loses trust. Our job is to close that gap, and Cogent2 makes that possible.”
Rebecca, Founder of Primis

Who This Is For

This partnership is designed for growing retailers who:

  • Feel friction post-checkout, from WISMO queries to late returns
  • Are expanding into international markets like the GCC
  • Have implemented Ecommerce, ERP, WMS & iPaaS platforms, but still experience operational pain
  • Need support selecting or integrating tech, but don’t want to waste time or budget
  • Want better data, faster processes, and happier customers

What Comes Next

Primis brings the post-purchase platform. Cogent2 brings leadership, clarity, and technical delivery. Together, we help brands reduce costs, launch faster, and build systems that support scale.

We’re not here to throw more tools at the problem. We help retailers get their stack aligned, make better decisions, and improve performance where it counts.

David Wiltshire, Co-Founder of Cogent2 

Let’s Talk

If your post-purchase journey needs work, your ERP setup is slowing you down, or your tech feels like it’s being held together by sheer effort, we’re here to help.

Reach out to the Primis team to learn more. Or contact Cogent2 about their Fractional CTO service and how it could transform the way your business runs.

Let’s build something better, together.

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