• Middle East Market Expansion

Sell products in the
£8.1T Middle Eastern
market

Gulf luxury sales grow 15% yearly, but complex shipping and customs keep brands away. Our regional hub delivers to major cities in 48 hours, handles all customs paperwork, and maintains your premium brand experience.

You’ll be in good company

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“Primis have been instrumental in securing competitive shipping rates for us and have also provided invaluable support with resolving technology-related issues."

Elif Heffernan, CEO, Dollhouse Fashions

We understand
Middle East luxury

GGC luxury shoppers have high expectations for delivery, packaging,
and service. Most brands lose these customers due to slow shipping,
customs delays, and poor Arabic support.

Primis gives you everything needed for Middle East success: Delivery
to major cities, perfect customs clearance, local returns processing,
and full Arabic communications.

Primis International locations
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Primis International locations
Primis International locations
  • Deliver

Get closer to Middle East buyers

Store products in our regional hub for rapid delivery
across all Gulf states.

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Primis Returns - select a carrier
  • Return

Turn returns into
repeat buyers

Process returns locally with the premium service
luxury shoppers demand.

Create a proactive, personalised post-purchase experience
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  • Connect

Give Gulf
customers what
they want

Cut support tickets by 70% with automated tracking
updates that keep customers happy.

“Primis understands that being successful is not simply trading in new markets but more so delivering great experiences while helping us optimize service and cost.”

Kevin Donnelly, COO and President of Paravel

Implementation Timeline

From demo to live in 14 days or less

Every day you wait costs you money. See the specific improvements
you’ll get in your first month.

Day 1: Demo

Your 30-minute demo shows exactly how the platform works with your store. We’ll map out your integration needs and create your custom setup plan.

Day 2-7: Integration

Our technical team connects the platform to your systems. Most clients need just 1-2 hours of their team’s time during this phase.

Day 8-13: Training

We test everything thoroughly and train your team. Most clients need just 3-4 hours total during this phase.

Day 14: Go Live

Start saving money and delighting customers with your optimised post-purchase experience.

Sell to GCC the right way

Primis makes it easy to send timely updates, reduce shipping costs, and simplify returns so
international customers keep coming back.

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Local presence, global standards

Regional hub, local return centers, and delivery across major Gulf cities.

eCommerce

Luxury service built-in

Every interaction maintains your high-end brand standards for demanding Gulf customers.

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Speak your customers’ language

Full Arabic support, cultural shipping times, and premium service Gulf customers demand.

Ready to sell luxury in the GGC with confidence?

Leading luxury brands already work with Primis to:

  • Deliver to major cities
  • Handle customs documentation perfectly
  • Process returns locally in Arabic
  • Maintain premium brand standards
  • Meet cultural shipping expectations

FAQs

Middle East luxury consumers are brand-conscious with high expectations. They value personalised service and exceptional quality throughout their customer journey. Brand loyalty runs deep, especially with brands that align with local values and traditions. They thoroughly research brands before purchasing and place significant weight on word-of-mouth recommendations.

Each Gulf country has its own regulatory framework, with different customs duties and VAT rates. For example, VAT rates vary by country, and luxury goods often have specific import requirements. Documentation needs vary by country, but typically include accurate invoices, packing lists, and certificates of origin. Missing or incorrect documents can lead to delays or additional fees.

Understanding and honouring cultural norms is crucial. Middle East customers expect luxury experiences that acknowledge traditional values like family ties, generosity, and appreciation for craftsmanship. They respond well to Arabic-language content and culturally relevant marketing. Personal connections and thoughtful attention to cultural practices significantly impact brand success.

High-end customers in the Middle East have elevated expectations for both product delivery and returns. The region presents unique challenges with different levels of infrastructure and bureaucracy across countries. Returns need to be simple and clearly explained. Being aware of regional holidays and customs office closures is essential for managing shipping schedules and customer expectations.

Post-purchase experience holds immense value in the Middle Eastern luxury market. Word-of-mouth recommendations and personal connections drive brand loyalty. Customers expect premium unboxing experiences, thoughtful design, and personal touches. They value proactive support and clear communication throughout their purchase journey.